AWS Pop-Up Loft 

The Pop-Up Loft is Amazon Web services’ physical presence in major tech hubs. Where anyone can attend a seminar, receive training, hangout with AWS developers, or speak to an AWS architect for in person help on any cloud computing problem or puzzle. 

Responsibilities:  I acted as creative director on this project in the absence of an official creative director or manager. I helped the lead designer Amy Sun concept and create the overall look and feel. I championed the creative direction to the necessary stakeholders for their approval in order to make this brand a success. In order to better support the design I created the typeface used in the collateral and created a workflow to easily manipulate and utilize the isometric look across all Loft collateral.  I also lead and created much of the onsite signage used in each Loft location.